Should you’re seeking to view previous campaigns that ran in Meta, you are able to do so by following these steps. Moreover, this text will information you on the way to entry your previous campaigns and acquire precious insights into their efficiency.
First, log in to your Meta Adverts Supervisor account. When you’re logged in, click on on the “Campaigns” tab within the left-hand navigation menu. This may present you a listing of all of your present and previous campaigns. To view a selected marketing campaign, merely click on on its title. Then you possibly can view the marketing campaign’s particulars, similar to its goal, price range, audience, and outcomes. Moreover, it’s also possible to obtain a report of the marketing campaign’s efficiency.
Viewing your previous campaigns could be useful for plenty of causes. First, it may well provide help to to trace your progress and see how your campaigns have carried out over time. Second, it may well provide help to to determine areas for enchancment. Third, it may well provide help to to develop new methods for future campaigns. By taking the time to view your previous campaigns, you possibly can acquire precious insights that may provide help to to enhance your Meta promoting efforts.
Making Knowledgeable Selections Based mostly on Marketing campaign Information
Analyzing the efficiency of previous campaigns can present precious insights for future advertising efforts. Meta affords instruments that will let you view and consider the outcomes of your promoting campaigns, enabling you to make knowledgeable choices primarily based on knowledge.
Marketing campaign Goal Metrics
Perceive the particular objectives of every marketing campaign, similar to growing model consciousness, producing leads, or driving conversions.
Attain and Impressions
Observe the quantity of people that have seen your adverts, together with each natural and paid impressions.
Engagement Metrics
Analyze how your viewers interacted along with your adverts, together with clicks, likes, feedback, and shares.
Conversion Information
Measure the variety of actions taken by customers after seeing your advert, similar to web site visits, purchases, or type submissions.
Viewers Breakdown
Section your viewers primarily based on demographics, pursuits, and behaviors to determine the simplest concentrating on methods.
Aggressive Evaluation
Evaluate your marketing campaign efficiency to comparable campaigns run by rivals to determine areas for enchancment.
A/B Testing
Use Meta’s A/B testing instruments to experiment with totally different advert variants, messaging, and concentrating on choices.
Value Evaluation
Observe the price of your campaigns, together with advert spend, value per click on, and price per conversion.
Return on Funding (ROI)
Calculate the ROI of your campaigns to find out the profitability of your advertising efforts.
| Metric | Description |
|---|---|
| Attain | Quantity of people that have seen your advert |
| Impressions | Variety of instances your advert has been displayed |
| Web site Clicks | Variety of instances customers have clicked in your advert and visited your web site |
| Conversion Fee | Share of customers who’ve accomplished a desired motion, similar to making a purchase order |
| Value per Click on (CPC) | Common value to get one individual to click on in your advert |
| Value per Motion (CPA) | Common value for a consumer to finish a desired motion |
The right way to View Handed Campaigns That Ran in Meta
To view handed campaigns that ran in Meta:
- Log in to your Meta Adverts Supervisor account.
- Click on on the “Campaigns” tab.
- Use the “Filter” menu to pick out the specified marketing campaign standing, similar to “Accomplished” or “Ended”.
- The filtered record of campaigns will probably be displayed.
You may additional refine your search through the use of the next filters:
- **Marketing campaign Title:** Seek for a selected marketing campaign title.
- **Date Vary:** Specify a date vary to filter campaigns that ran throughout a selected interval.
- **Funds:** Filter campaigns primarily based on their each day or lifetime price range.
- **Goal:** Filter campaigns primarily based on their promoting goal, similar to “Model Consciousness” or “Conversions”.
Individuals Additionally Ask about The right way to View Handed Campaigns That Ran in Meta
Why cannot I see my previous campaigns in Meta Adverts Supervisor?
There are a number of the reason why you may not have the ability to see your previous campaigns in Meta Adverts Supervisor:
- **You are not logged in to the right account.** Ensure you’re logged in to the account that owns the campaigns you are attempting to view.
- **The campaigns have been deleted.** Campaigns which were deleted can not be considered in Adverts Supervisor.
- **You do not have permission to view the campaigns.** Should you’re a member of a group, chances are you’ll not have permission to view all the group’s campaigns.
How can I recuperate deleted campaigns in Meta Adverts Supervisor?
Deleted campaigns can’t be recovered in Meta Adverts Supervisor.
How can I export knowledge from previous campaigns in Meta Adverts Supervisor?
You may export knowledge from previous campaigns in Meta Adverts Supervisor by following these steps:
- Go to the “Campaigns” tab.
- Choose the campaigns you wish to export.
- Click on on the “Export” button.
- Select the specified export format (CSV or Excel).
- Click on on the “Export” button once more.
The exported knowledge will probably be saved to your pc.
